Legend speaks of a so called “WoW-Killer”, an MMO so good and well built that it drains Blizzard’s subscription number down to a low amount. Games such as Star Wars: The Old Republic and RIFT have been called this, wrongly. After a couple of months, they all fall, and Warcraft remains strong.
It’s simple: WoW is a game that has years of content within it. Spanning the original and its three expansions, that’s nearly seven years of constant development and work. So when a new player comes in, he/she has a gargantuan amount of quests, arenas, dungeons and raids to go through. Therein lies the problem. Picture this: The Old Republic comes out, and offers players 50 levels plus a mediocre endgame, which BioWare promises to improve later. Gamers go, grind through the 50 levels, defeat all the bosses in raids, get the gear. And all in less than two months. Then what? The developer is having problems fixing the bugs, and isn’t able to release more than a mere dungeon in the next update. The patch releases, and the players chew it and swallow it. Yet they need more, and there isn’t enough in the game to keep them satisfied. That’s why they go back to Warcraft, because in there, they have at least 100+ hours of game time guaranteed.
The new game that BioWare had just released, is basically the same that Blizzard released 7 years ago. But why play that, when you can play an updated and improved version of it: Warcraft?
Also, Warcraft gives both unexperienced players and hardcore gamers an immersive experience. The game is layered, and although it might seem simple, many complex formulas and strategies exist for those who like a challenge. Let me be honest, I’m not a hardcore MMO fan, and sometimes when I start in a new game I’m just overwhelmed by the complex features, even though I’ve played my fair share of them. Yet in Warcraft everything has been simple from the start.
Will Guild Wars 2 kill it? Perhaps. Maybe it will suck 2-4 million users. But remember, Blizzard is cunning. They know what to do in moments like these. Once it launches, thousands will go to play it. And Blizzard will just smile, because a month later, their own fourth expansion releases. Those couple thousand people that went running to play Guild Wars? They’re going to run back around. Sadly, I think that Guild Wars is not a franchise that is popular enough to dethrone Warcraft. To hit it hard, a huge fan base will be needed, and it does not have it. Perhaps the Elder Scrolls will, once it launches its own MMO, or maybe Dungeons and Dragons online, who knows?
It’s the ugly truth. Unless developers start being innovative, instead of just trying to do what WoW did, their games are all going to fail. We have to hope that one day, a developer’s light bulb will light up and a Killer will be born.
But to be honest, I believe that the real WoW-Killer is none other than Warcraft itself. With a stunning number of 9.1 million (as of August) subscribers, it’s going to be hard to topple it. That’s why I believe that the fall will come from within. Maybe Blizzard will commit a huge mistake with an expansion, causing its own demise. It seems to me that the WoW-Killer is just a myth, after all. Let’s wait and see.